Jordan Marsh: New Englands Largest Store

Jordan Marsh:

New England's Largest Store

by Anthony Sammarco

Thursday, November 21st, 2024

Doors Open at 6:30pm, Presentation Begins at 7:00pm

On Thursday, November 21st, noted Boston historian Anthony Sammarco returns to the Larz Anderson Auto Museum for a talk on Jordan Marsh, New England’s Largest Store!

Founded in 1851 by Eben Dyer Jordan and Benjamin Lloyd Marsh, Jordan Marsh opened their first store selling linen, silk, calicos, ribbons, and assorted dry goods to Victorian Bostonians. Following the Civil War, the store moved from Pearl Street to Winthrop Square and later to Washington Street between Summer and Avon Streets where in its new five-story building, designed by Bradlee, Winslow & Wetherell, they unveiled the novel concept of "department shopping" under one roof.

From the late 19th century onward, Jordan Marsh offered goods such as clothing, furniture, children’s toys and a plethora of other goods that attracted shoppers six days a week. The store offered personal service, with the adage that the customer is always right, easy credit, art exhibitions, and musical performances. It soon became a treasured part of life for shoppers who went to town, especially during the holiday season with The Enchanted Village of Saint Nicholas. By 1951 Jordan Marsh had expanded to the suburbs with its first store at Shopper’s World in Framingham and by the 1970s it was the largest chain in New England.

Many people mourned when Jordan Marsh was sold, and the Macy's name went up on Jordan Marsh stores in 1995. Come hear about its fascinating history as Boston’s first department store by the author of Jordan Marsh: New England’s Largest Department Store, Anthony Sammarco.

Anthony Sammarco will have copies of his book for sale after the event! $20.00 cash or check accepted.